Process
Process is where ideas become visible – a space between feeling and form, where experimentation, refinement, and intention meet.
This page highlights the way projects evolve over time: from the first spark, to exploration, to the final composition.
Some steps are quiet and intuitive. Others are structured and technical. Together, they shape a result that feels clear, honest, and complete.
Observation
Gathering references, noticing mood, and defining the direction. This stage is about seeing patterns, tone, and what the project needs to communicate.
Exploration
Sketches, variations, and experiments. Concepts are tested through shape, type, color, and composition until the right visual language begins to emerge.
Refinement
Simplifying and polishing the final form. Details are aligned, hierarchy becomes clear, and the design is prepared to function across real formats.
In Progress
This section will grow over time with sketches, iterations, and behind-the-scenes work – a visual record of how ideas transform into finished pieces.
DESIGN WITH HEART. CREATE WITH SOUL.
